A logo is not your brand!
What is the difference?
Logo design, identity design and branding all have different roles, that together form a perceived image for a business or a product. There have been no new discussions on the net about this subject, if your logo is not your brand. While this may be true, I have not seen any clarification of the differences between “brand”, “identity” and “logo”. We want to correct this.
What is the brand?
The perceived emotional corporate image as a whole.
What is identity?
The visual aspects that form part of the overall brand.
What is a logo?
A logo identifies a business in its simplest form by the use of a mark or symbol.